01 — Case Studies
Product Work
UX Case Study · May 2026
Swiggy's Broken Cart Experience
How a single friction point costs Swiggy users — and what to do about it.
Key Findings
- Identified multi-restaurant cart friction as a key drop-off point from personal usage and interviews with 8 users
- Benchmarked against Zomato's cart system; found Swiggy prioritises operations over user behaviour
- Proposed "multi-cart preview" feature — preserves operational simplicity while reducing cognitive load
- Defined success metrics: 15–20% reduction in cart abandonment, improved session-to-order conversion
- Mapped 3 risk scenarios with mitigations including phased A/B rollout strategy
UX Research
Product Thinking
Competitor Analysis
User Interviews
More case studies coming soon
Currently working on a growth teardown — check back in June 202602 — Background
Experience
Predis.ai
SEO & Outreach Intern
March 2026 – Present
Driving LinkedIn outreach at 80+ requests/week with a 70% response rate. Managing active link-exchange conversations and optimising messaging strategy for off-page SEO.
Commerce Society · Dyal Singh College
Marketing Senior
2024 – Present
Restructured event communication strategy and secured a ₹8,000 barter collaboration with a local F&B brand through direct outreach and negotiation.
D Street · Stock Market Society
Content Writer
2024 – Present
Simplified complex financial concepts into beginner-friendly content published on D Street's official Instagram newsletter.
Self-run
Food Stall Operations
2019 – 2022
Ran 4 food stalls generating ~₹51,000 in cumulative revenue. Grew per-event revenue from ₹10K to ₹17K by adapting pricing and offerings to demand patterns.